Welcome!

My friend Timmy got me the most amazing birthday present ever - the entire run of Option magazine. Each issue is a veritable time capsule of alternative music coverage from the post-punk and new wave days through the American indie rock boom of the late eighties through the mainstream Alternative explosion of the nineties and onward. While reading these issues, I've noticed that the ads and reviews, rather than the actual articles, are the most amazingly "only in '91" (etc.) elements of each issue.

So the point of this blog is to simply post scans from the run as I read through them chronologically. I'll avoid major articles or profiles and focus instead on ads, pictures, reviews, etc. that I find funny, entertaining, ridiculously nostalgic, or my personal favorite - eerily prescient. I'm going to try to tag each scan so that you can dig through and have fun looking through different examples.